Even in the 21st century, humanity continues to live under the threat of wars and conflicts.
Advanced weapons and disputes are no longer just the problems of specific regions,
but a reality that the entire human race must face together.
Countless lives have been shattered, and even the future of the next generation is at risk.

Yet, we believe.
We believe that music can change the world and unite people as one.

PEACE CHALLENGE is a global peace campaign that brings together K-POP artists
and people from all around the world.
Our message is simple, yet powerful.

No war, world peace

Peace over war. Hope over fear. Unity over division.

We are planning to release a special campaign song titled “NO WAR, WORLD PEACE”
featuring K-POP artists from across the world, delivering a message of global peace through music.
Furthermore, through the PEACE CHALLENGE World Tour Concert,
we aim to spread the message of peace directly to audiences around the globe.
This stage will be more than just a performance — it will be a space where people of different languages,
cultures, and nationalities come together as one.
Through the SNS Challenge, the participation of people worldwide
will become a powerful wave that transcends borders and spreads across the planet.

That wave will become a spark of peace, bringing hope to every corner of the world.

PEACE CHALLENGE is not just an event.
It is our promise and our mission to ensure that future generations live in peace, not in war.

The journey toward peace, built by all of humanity, will never stop — it will continue until world peace is achieved.

Now, we have one wish:
for the people of the world to raise their voices together.

“NO WAR, WORLD PEACE!”

Let’s walk together on this journey of peace.

Cha Young Chul, Chairman of WPC PEACE CHALLENGE GROUP